Customer Reactivation Software for Contractors
Automatically reach out to past customers who haven't been in touch and bring old business back to life — without lifting a finger.
You Have a List of Customers. You're Not Talking to Them.
Every contractor who's been in business more than two years has a list of past customers who were satisfied, paid on time, and would hire them again — if they were asked.
Most of them haven't heard from you since the job was done. Neither has your competitor. But that's about to change when storm season hits or they need their HVAC looked at.
Reactivation campaigns let you get there first.
How Reactivation Campaigns Works for Your Business
The system identifies past customers who haven't had any contact in a set period — 90 days, 6 months, a year, whatever threshold you set. It reaches out automatically with a personalized message checking in and asking if they have any upcoming projects.
It's not a mass blast. It feels like a personal check-in from the contractor they already trust. The timing is calculated, the message is natural, and interested customers reply directly to you.
Pairs naturally with Seasonal Campaigns (Service #11) for maximum timing impact.
What’s Included
- Automatically targets customers based on time since last contact
- Personalized messages — not mass marketing blasts
- Text and email delivery
- No manual list management required
- Pairs with seasonal campaigns for timed outreach
Three Steps. Zero Manual Work.
System identifies lapsed customers
Anyone who hasn't had contact in your set threshold automatically qualifies for reactivation.
Personalized message goes out
A natural check-in message — not a newsletter, not a promotion. Just a contractor checking in on a past customer.
Interested replies come to you
Customers who are ready to talk respond directly. You pick it up and close.
This Automation Is Part of the Pro Package
Reactivation Campaigns is included in the Pro Package — complete done-for-you system. It includes everything in the Growth Package, plus five additional automations.
Everything in Growth, plus reactivation, seasonal campaigns, reporting, nurture, and the 24/7 AI Receptionist.
Get StartedCommon Questions
What is customer reactivation software?
Software that identifies past customers who haven't been in contact for a set period and automatically sends them a personalized message to re-engage them — bringing old business back to life without manual list management.
How far back does the system look for lapsed customers?
You set the threshold — 90 days, 6 months, 1 year. Anyone who hasn't had contact in that window automatically qualifies for the reactivation campaign.
What does the reactivation message say?
A natural check-in — not a newsletter or promotion blast. Something like "Hey, just wanted to check in — do you have any roofing projects coming up this season?" Personal, low-pressure, timely.
How often do reactivation campaigns run?
On whatever schedule you set. Many contractors run them quarterly or before busy season starts to fill the calendar before inbound leads pick up.
How does this differ from seasonal campaigns?
Reactivation targets customers who've gone quiet, regardless of time of year. Seasonal campaigns target your list at specific times tied to demand patterns. They work best together.
Works Best Alongside
Seasonal Campaign Automation
Targeted campaigns that go out to your customer list at the right times of year — spring inspections, storm season, winter tune-ups — automatically.
Long-Term Nurture / Email Newsletter
Regular automated emails that keep your business in front of past customers and long-term leads — so when they're ready to move, they call you.
Review Generation
After every completed job, the system automatically sends a Google review request — building your reputation without you having to remember.
Let’s Set Up Your Reactivation Campaigns System
Book a 30-minute call. We’ll walk through your current process, show you exactly where leads are falling through, and build a system that runs without you managing it.
Book a Strategy Call